AgentMoves Team
April 16, 2026
Most real estate agents have a vague sense that their marketing “could be better”, but they don’t know specifically what’s missing or broken. The AgentMoves Marketing Visibility Audit was built to answer that question with precision. In about two minutes, it scans your entire online presence and produces a detailed report showing exactly where you’re visible, where you’re invisible, and what to prioritize first. Here’s what the audit checks and how to interpret your results.
What the Audit Scans
The Marketing Visibility Audit evaluates five core areas of your online presence, the same areas that determine whether buyers and sellers in your market find you or your competitors.
1. Google Business Profile Health The audit checks whether your GBP exists and is verified, whether your profile is complete (category, service areas, hours, description, photos), how many reviews you have and how recent they are, and whether you’ve been posting updates. Agents often discover their profile is missing service areas, has outdated photos, or hasn’t had a new review in six months.
2. Website Visibility Your website is scanned for basic SEO signals: page titles and meta descriptions, local keyword presence, mobile responsiveness, and page speed. Many real estate agent websites rank poorly not because of competition but because of fixable technical issues.
3. Social Media Presence The audit checks whether your main social profiles (Instagram, Facebook, LinkedIn) are active and optimized. It looks for profile completeness, posting consistency, and whether your contact information and local keywords are present.
4. Review Presence and Recency Google weighs review quantity and recency heavily in local rankings. The audit surfaces exactly how many reviews you have on Google, Zillow, and Realtor.com, and flags if you haven’t received a new review in 30+ days.
5. AI Search Visibility This is the newest category in the audit. It assesses whether your website and brand are structured in a way that AI search tools like ChatGPT, Perplexity, and Google’s AI Overviews can find and reference. Most agents score poorly here, and it’s increasingly important.
How to Read Your Audit Results
Your results come back as a score in each of the five categories, plus an overall visibility score out of 100. Here’s what the score ranges typically mean:
- 80-100: Strong visibility foundation, focus on consistency and staying ahead of competitors
- 60-79: Solid in some areas but with clear gaps that are limiting your reach
- 40-59: Significant gaps that are costing you leads, prioritize Google and reviews first
- Below 40: Your online presence is largely invisible, a full rebuild of your marketing foundation is needed
What to Do With Your Results
The audit doesn’t just show your scores, it gives you a prioritized action list. Not everything needs to be fixed at once. The system ranks items by potential impact so you can focus on the changes that will move the needle fastest.
For most agents, the highest-impact actions are:
- Completing or updating their Google Business Profile
- Getting 10+ fresh Google reviews in the next 30 days
- Fixing broken or missing page titles on their website
- Posting consistently on at least one social platform
The AgentMoves Marketing Visibility Audit is free and takes less than two minutes to complete. Run yours today to get a clear picture of where your marketing stands, and a specific plan to improve it.
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